True Grade partner, Coleman Natural is world-renowned for addressing animal welfare issues in pork production. Committed to ethical practices, Coleman is actively phasing out gestation crates and redesigning facilities for pregnant sows to align with sustainable farming practices. By driving industry-wide change through collaborations with farmers and advocacy groups, Coleman emphasizes transparency.
They openly communicate their commitment to animal welfare and educate consumers about sustainable practices. Through these efforts, they aim to generate demand for humane and sustainable farming methods. While significant progress has been made, Coleman remains dedicated to continuous improvement, setting a standard for ethical pork production and promoting a more compassionate approach across the industry.
Strategies to Achieve Ethical Pork Production
Elimination of Gestation Crates: Coleman Natural is actively phasing out gestation crates in sow housing. These restrictive crates confine pregnant sows in small spaces. Now, Coleman is replacing them with systems that allow more space and movement. This shift promotes animal well-being and aligns with humane farming practices.
Group Housing for Pregnant Sows: Coleman uses group housing systems that allow sows to socialize, move freely, and express natural behaviors. This approach improves both the physical and mental well-being of sows during gestation. Furthermore, it ensures a higher standard of animal care.
Comfortable Farrowing Environments: Farrowing is a critical phase in pork production. Coleman designs farrowing environments to prioritize the comfort and safety of sows and their piglets. These spaces provide appropriate bedding, space, and facilities to support the natural farrowing process.
Compliance with Animal Welfare Standards: Coleman follows industry-leading animal welfare standards and certifications. By adhering to these guidelines, the company demonstrates its commitment to optimal living conditions for its animals.
The Importance of Gestation Crate-Free Pork
The shift toward gestation crate-free pork production is essential for ethical and sustainable reasons. This transition fosters compassion, improves animal welfare, and builds consumer trust. As consumer demand for ethical products grows, this strategic move enhances Coleman’s reputation while meeting the preferences of conscientious buyers.
True Grade is proud to partner with Coleman Natural in its unwavering commitment to ethical and sustainable practices, contributing to a more responsible and compassionate future for pork production.
