Each year, the Marine Hotel Association (MHA) provides a unique platform for innovation, collaboration, and connection within cruise and hospitality. This organization enhances cruise experiences by promoting open dialogue between cruise lines and committed suppliers across the global industry.
For True Grade, being part of the MHA community reflects our ongoing commitment to strong relationships and excellence in cruise hospitality. This year’s conference stood out with vibrant energy, valuable conversations, and memorable moments that captured the spirit of collaboration and growth.
A Space to Reconnect, Collaborate, and Grow
The MHA Conference and Trade Show is one of the most valuable events on our calendar. It brings together industry leaders, decision-makers, and innovators, all aligned by a shared passion for delivering exceptional cruise experiences. Attending every year gives us the chance to nurture relationships with current partners and form new connections.
This year, Coleman Natural Foods, Henry J Meats, and Seafood by Linz joined us, continuing to raise standards across the industry. Their presence elevated our collective message and reminded us how strong partnerships can drive the industry forward.
A Special Collaboration with Parmigiano Reggiano
This year’s MHA Conference and Trade Show gave us the perfect opportunity to spotlight our exclusive partnership with Parmigiano Reggiano Consortium. Together, we’re introducing this iconic cheese to the cruise industry, sharing a product defined by authenticity, traceability, and time-honored craftsmanship. The event provided the ideal platform to introduce this project and engage with key industry players in a meaningful way.
Bringing the excitement to another level, the Parmigiano Reggiano team infused our booth with heritage, flavor, and unmistakable excellence. Known worldwide for its strict production methods and rich history, Parmigiano Reggiano represents everything we value at True Grade: transparency, tradition, and quality you can taste.
Chef Michele Casadei Massari, U.S. brand ambassador for Parmigiano Reggiano Consortium, led live cooking demonstrations that captured attention and created an unforgettable atmosphere. Using full wheels of Parmigiano Reggiano, he prepared rich risotto and pasta dishes that guests could watch, smell, and taste on the spot.
As a result, our booth became one of the biggest highlights of the entire show. People from across the floor came to see the wheel, taste the dishes, and engage with our team. The visual and culinary experience drew in attendees and created genuine excitement around what we’re bringing to the cruise industry.
Exceptional ingredients, expert technique, and a shared passion for tradition turned this showcase into something far greater than a product demo. Guests didn’t just stop by—they stayed, asked questions, and experienced the heart of True Grade and Parmigiano Reggiano in action.
MHA: A Platform for Purpose and Progress
Being part of MHA goes far beyond simply having a presence on the trade show floor. More importantly, it’s about joining a larger conversation on how to shape the future of cruise dining and hospitality. Also, it’s about sharing knowledge, understanding challenges, and supporting one another to build a more sustainable and enriching future.
At True Grade, we take pride in the important role we play within this ecosystem and the cruise hospitality space. We continue supporting the cruise line industry through sustainably sourced, fully traceable products that meet evolving guest expectations worldwide. Moreover, we strive to raise standards not only in food quality but also in business practices, relationships, and long-term value.
Looking Ahead with Excitement and Gratitude
As we reflect on this year’s MHA, we feel energized by conversations, shared meals, and deepened relationships. As we look ahead, True Grade stays committed to pushing boundaries, delivering premium products, and supporting the cruise industry growth. We’re grateful to everyone who visited our booth, engaged with our team, and helped make this year’s MHA truly unforgettable.
