True Grade had the opportunity to attend the Seafood Expo Global in Barcelona—one of the most dynamic seafood trade shows in the world. Held in a truly international setting, the event brought together thousands of industry professionals, offering an unparalleled opportunity to connect with suppliers, buyers, and innovators from every corner of the globe.
A Global Hub of Seafood Diversity
Among the many international expos we’ve attended, Barcelona’s stood out for its scale and diversity. “If you don’t find the product there, you’re not going to find it anywhere,” noted David Sermon, our Sales Manager.
From rare shellfish to high-demand fish species, the access to global offerings was unmatched. It wasn’t just about volume—it was about the opportunity to connect with both niche and mass-market suppliers and buyers in one location.
Strengthening and Expanding Relationships
For True Grade, the expo served as a strategic platform to reinforce relationships with trusted suppliers while also introducing us to new partners and potential clients. The environment fostered open conversations, discovery, and trust—key pillars in our approach to responsible sourcing.
Attending the expo gave us firsthand exposure to emerging seafood trends, such as the rising demand for sustainable aquaculture, increasing traceability requirements, and a growing interest in value-added seafood products. These trends provide us with valuable insight into how we can better prepare to meet evolving market demands, ensuring that our offerings continue to align with the needs of both our clients and the broader global seafood industry.
Seafood Expo Global reaffirmed the importance of being present on the world stage. The connections made and insights gained are invaluable as TrueGrade continues to grow and innovate in sustainable food distribution.
